Web Roundups

Web Roundup: Marketing, Masculinity, and Commodity Activism

On January 13th, Gillette, a razor blade brand, released a new ad campaign called, “We Believe.” The video ad opens with a collage of news clips that—unlike the voiceover narrator—explicitly use the words, “toxic masculinity” and “#MeToo movement.” The narrator then asks, “Is this the best a man can get?” In the short film, Gillette plays on their decades-old slogan